LCB Communications
Copywriting ¥ Marketing Consulting

portfolio

client

American Staffing Association

project

Article for Staffing Success magazine—
“Perfect Fit: Find a Niche, Stand Out in the Marketplace”

sample copy

Marketing experts say that one sure way to differentiate your staffing firm in the marketplace is to pick a unique niche.

That’s just what ASA member firms Mom Corps and 10 til 2 LLC have done. And they’ve garnered high-profile media coverage as a result—the kind that makes marketing effortless. Think New York Times, Entrepreneur, Family Circle, “Today,” and “Good Morning America,” among others.

These two staffing firms specialize in finding flexibility for moms.

According to research by the Center for Work-Life Policy, more than 37% of highly qualified women voluntarily leave the work force at some point during their careers. They do so to raise children, care for family members, or for personal health reasons.

The overwhelming majority (93%) want to return to work, but on their own terms, finding a way to balance career and personal life. Meeting the employment needs of these women—while supplying clients with qualified candidates—is the goal of Mom Corps and
10 til 2.

Complete copy available upon request.