LCB Communications
Copywriting  Marketing Consulting

portfolio

organization

Women in Communications, Inc. (WICI)

project

Press release announcing the WICI National Conference.

As a result of this press release and follow-up with Pittsburgh-area media, the conference was covered in the New Pittsburgh Courier and Pittsburgh Tribune-Review. In addition, a public service announcement about the conference was broadcast during drive time on WDUQ, the Pittsburgh-area national public radio station.

sample copy

“Pittsburgh-Area Professionals to Speak at WICI National Conference” (headline)

Several Pittsburgh-area professionals will speak at "Strategic Solutions," the National Conference and Communicators' Expo of Women in Communications, Inc. (WICI). The conference, which is open to members and non-members, will be held at the Westin William Penn Hotel in Pittsburgh, Sept. 30-Oct. 3.

Pittsburgh-area speakers include:
Susan Orr, promotions specialist at St. Margaret Memorial Hospital, will moderate a session on the Pittsburgh newspaper strike, which will include a panel of reporters and public relations professionals from the Pittsburgh area.

Joan Williams, professor of broadcast journalism and communication at Point Park College, is one of the featured speakers at a session titled “Politics of Communication.” She will analyze how messages are shaped in the political arena and how words are used to sell unpleasant ideas to the community.

Complete copy available upon request.